Adding Alt Text and Media Descriptions

Creating Meaning: Adding Alt Text and Media Descriptions

For millions of people who use screen readers, images, graphics, and other media are effectively invisible unless they are accompanied by descriptive text.

If you fail to provide alt text (short descriptions) or full media descriptions, important content, charts, and brand messaging can be missed completely.

Adacertify recognizes that adding these descriptions is a dual-purpose task: it’s crucial for accessibility and beneficial for your brand’s visibility.

Strategic Alt Text Writing and Complex Descriptions

Adacertify approaches media descriptions with a strategic focus, ensuring they are meaningful for both your users and search engines:

1. Audit & Detection: Our system first scans your site to flag every image, video, and graphic that is missing an alt text description or other required media descriptions.

2. Strategic Alt Text Writing: Instead of resorting to auto-generated or keyword-stuffed labels, our team focuses on writing clear, descriptive, and SEO-friendly alt text. For example, instead of a generic “image1.jpg,” we would provide context, such as “Woman using a wheelchair entering an accessible café.” This not only creates inclusive access but also boosts your Google rankings by providing search engines with relevant keywords for indexing images.

3. Complex Media Descriptions: For highly informative visuals like infographics, charts, or important conceptual graphics, we provide longer, comprehensive descriptions. This ensures that the full meaning, data, and context of the visual are conveyed to users who cannot see it, guaranteeing no information is lost.

Ensuring Quality and Full Media Compliance

Our process extends beyond images to ensure full media compliance:

• Video & Audio Media: We ensure that all video content is paired with accurate captions and all audio is accompanied by full transcripts. This is vital so that no information is lost for users with hearing or vision impairments.

• Quality Review: Every alt text entry and media description written by our team is subjected to a rigorous Quality Review. This includes testing the content with screen readers to ensure it reads naturally, makes sense within the page’s context, and accurately conveys the intended message.

With Adacertify, you don’t simply “add text” to media; you create meaningful, high-quality descriptions that satisfy both accessibility requirements and SEO best practices, guaranteeing inclusive access and improved visibility.